Whether you're on Facebook, Twitter or any internet forums you'll have heard this one being bandied around by internet haters for a few weeks at least.
Yes - it's true that DriveTribe is not currently monetising the content on their website. This is for a few very important reasons that I'll try to keep brief.
1: There are no ads - You can't make money without ads. Look left - then right. See any ads? Didn't think so. If anything, this site has cost the investors (including Clarkson, May and Hammond) millions from their own pockets already.
2: Who gets paid what? - How is it at all practical to start a brand-new website with a monetisation system already in place? Do the "big names" deserve more just for showing up? As it happens, a few of those "big names" are so far only sending traffic to their YouTube channels and own websites.
3: The good stuff will come to the top - With time to bed in, the quality content will hopefully be separated from the usual clickbait drivel that pollutes other areas of the internet. When this happens and it's clear a Tribe can generate returning, loyal visitors - I'm sure they'll be rewarded sufficiently for their efforts.
Have you noticed it's the ones who aren't participating that are directing most of the hatred? After all, it's not easy to come up with thoughtful, clever articles, day after day that can attract an audience. Those who can't, hate. It's the way of the internet after all.
Finally, there's the term "working for free". Personally I stopped writing altogether for the past two years. DriveTribe has given me the energy and purpose to start writing about my passion once again. This is a positive thing and I'm sure for all of the other content creators out there, it's a similar feeling.
Keep creating, keep posting - ignore the haters.
Words - Shaun Pope