Cadillac said the Lyriq Debut Edition sold out in 19 minutes

…and that’s because they’ve taken a leaf out of Tesla’s book

17w ago

Consumers are [statistically] becoming brand agnostic and that’s a double-edged sword for legacy brands with big names such as Cadillac. It means customers aren’t going to buy your car just because it‘s ‘Cadillac’, but they will buy it if it’s a compelling product. That’s what happened with the Lyriq, one of Cadillac’s most hyped vehicles in ages.

The company confirms that every single Lyriq Debut Edition was sold - or perhaps I should say allocated - in just 19 minutes. Part of the reason why it was so successful is Cadillac took a leaf out of Tesla’s book and when reservations opened last weekend, all you needed to reserve your Lyriq was a $100 deposit.

The base model will cost $59,990, while the Debut Edition will be priced from $58,795 and deliveries are scheduled to commence in the Summer of 2022 and vehicles will be sold as 2023 models.

The 2023 Lyriq Debut Edition is a rear-wheel-drive EV, equipped with a 255-kW (340 hp, 325 lb-ft) unit and powered by a 100.4-kWh battery pack, giving it a range of 300 miles (483 km).

It looks like a million bucks on the outside - and that’s what you want from a Cadillac - and it looks futuristic and modern inside, without being excessive. And it’s Cadillac.

Join In

Comments (10)

  • I would buy this over a model y actually

      4 months ago
  • Who'd want to buy that?

      4 months ago
    • Yep, because GM turned into a bunch of assholes and forced dealers to sell EVs, my Chevy dealership found a way to get around this by trading the Bolts for more desirable models with other dealerships which is smart, sadly I saw them putting in...

      Read more
        4 months ago
    • imo THIS IS better than the y and x also better than the mach e

        4 months ago
  • Yes cause it’s a Cadillac

      4 months ago
  • It's a freaking Caddy! So of course, yes! If I'd have to pic a new American EV SUV, like the Tesla Model X, Ford Mach-E, yada, yada, yada. I'd gladly take the Cadillac!

      4 months ago
  • I'm sure.

      4 months ago