If you haven't guessed it, this is the 2021 Hyundai Tucson in heavy camo breaking cover for the first time. In the US it's a top five seller in the small SUV market and one of the key components to Hyundai's sales strategy.

Currently, the Tucson makes up 142,299 units of US sales for Hyundai (2018 figures) and is on pace to equal or surpass that so far in 2019. For comparison, Hyundai sold 667,634 units in 2018. That's 21.3 per cent of all sales on one vehicle – good enough for second place in the entire Hyundai lineup.

The Tucson will surely be Hyundai's best seller in the next generation. Given the market trend towards small SUVs/crossovers in the US, there can be little doubt this will happen. The Honda CRV and Toyota Rav4 are already in the top two or three best sellers for those respective brands, even being the best sellers in certain markets, for example, the CRV is the number one vehicle sold, in all of the automotive market, in New Jersey.

The Tucson's new look is pretty arresting with angles galore and a large front grille that looks a bit like the new Palisade, Hyundai's massive three row SUV (the sister vehicle to the Kia Telluride). The heavy camo doesn't give us much on specifics, but given how good recent Hyundai SUVs are looking, this should be a massive win in the aesthetics department.

I want to hear from you guys on this one. Do you think the Tucson, even with all the camo, is trending in a good looking direction compared to the current model?

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