- Author of image: Thesupermat. Image found on https://commons.wikimedia.org/wiki/File:Infiniti_Emerg-e_-_Mondial_de_l%27Automobile_de_Paris_2012_-_008.jpg. Image was not changed.

Car Brands That Won't Survive Much Longer

Hello people of the internet. I'm Nico and today I am talking about some of the car brands that I don't think will be in business much longer.

4w ago

It's no surprise that car brands come and go with market shifts, economic disasters, and all the other things that plague manufacturers. Today I have compiled a list of all the car brands that I don't think we will see a few years down the road. Along with each one I will be giving my thoughts on why I think they will be going out of business.


This one should be fairly obvious but if you don't know much about them I'll give you a quick run down. Infiniti is Nissan's luxury brand in the same way that Lexus is Toyota's luxury brand. That's just about where the similarities end though. Lexus seems to selling pretty much all of their cars like they're burgers but Infiniti sales have been dwindling substantially over the past few years. In 2017 they sold 153,415 units in the United States. Which isn't exactly a mighty number but compared to what followed it's impressive. The following year, that number had dropped to 149,280 units. By 2019 sales dropped further to 117,708 units. This may sound like a disaster yes but it's not as bad as 2020 (unsurprisingly). This past year Infiniti only managed to sell 79,503 units. Of course some amount of that is probably due to COVID-19 but the trend beforehand is already pretty clear. Infiniti is a shell of it's former self and 2021 seems to put the nail in the coffin. The only sales figures available go till March of this year but even they are dismal compared to 2020. In January and February, Infiniti sold about 2,000 (Jan) and 4,000 (Feb) cars less than the prior year, with only March doing better, though only marginally. Infiniti are definitely on a roll...downhill and it looks like they are soon to reach the bottom of the slope.


This is another pretty obvious one. Chrysler have been cutting down their line up and have been traded between companies around like that one sorority girl everyone knows. One look at their range of products tells you all you need to know. They have four vehicles that they offer: The 300, Pacifica, Pacifica Hybrid (yes they consider those to be separate vehicles on their website), and the Voyager (basically another Pacifica). Quite possibly the most pathetic lineup of any manufacturer today.

Admittedly, they do now have the financial backing of the recently formed "Stellantis" parent company but even so, the famed "SRT" performance branch was recently axed, indicating that maybe it isn't that hot on money. At the very least they aren't too keen on spending much on Chrysler. Presumably, this is because sales figures have declined significantly since their peak in 2005. Back then Chrysler sold 641,406 vehicles but since then it has declined to just 126,972 sales in 2019 and a mere 110,285 sales for 2020. As is with Infiniti, sales have been spiraling downward. There is still hope for 2021, as sales in the first two months have been above the previous year (March was lower but lets ignore that) but I don't have high expectations to be completely honest.


It's no surprise that Maserati have never been as hot of a seller as any of the other premium performance cars brands. And while they were improving over the years since the economic crash in 2008, they're form has slumped again. From 2008 to 2012 sales were increasing but only marginally with a big jump coming in 2013. Things kept looking up till 2017 (except for 2015) but since then sales have dropped like the mic after Eminem finished a verse. Maserati peaked with over 51,000 sales (worldwide) back in 2017 but only managed to sell 34,900 cars in 2018 and a measly 19,300 cars in 2019. Presumably sales in 2020 were even worse as they were with most brands, but I can't state that for sure because I didn't find figures for 2020. Clearly Maserati isn't doing too hot though of course it is possible they stay around because of the Levante SUV, which has been ok in terms of sales, and having the financial backing of Stellantis certainly helps but I don't see a long lasting future for Maserati.

What do you think about these brands' seemingly imminent death? Do you think that they will survive a while longer? What other brands do you think will go out of business? Let me know in the comments below!

Thank you for taking the time to read! Good luck, Godspeed, and may the Force be with you in all your endeavors.


Infiniti sales figures: www.goodcarbadcar.net/infiniti-us-sales-figures/

Chrysler sales figures: www.goodcarbadcar.net/chrysler-us-sales-figures/

Maserati sales figures: en.wikipedia.org/wiki/Maserati

Join In

Comments (30)

  • I can definitely see Infiniti going, I think Maserati will stay, Chrysler is questionable not 100% on them but it would surprise me if they went, My unpopular opinion is I think GM as a whole will close completely before 2030.

      1 month ago
    • GM definitely isn't the best off but as well as the Suburban/Tahoe and Silverado are selling I think they will be fine. Considering Maserati was able to make the MC20 I guess they are alright but I still don't think they will last much longer....

      Read more
        1 month ago
  • I feel like Lincoln should be on that list. I haven't done any actual research but I feel like most people just opt for Mercedes Benz or Cadillac

      1 month ago
    • Lincoln is what Cadillac was, an old people's brand. You do see young people driving the Navigator but the demographic is really older people. I don't believe they'll get rid of the brand just because people are buying them on a regular...

      Read more
        1 month ago
    • As far as I know Lincoln is doing fine. Especially with compelling vehicles like the Navigator. I didn't do much research on them but they are doing better than Maserati, though that isn't saying much.

        1 month ago
  • No Maserati don't go! *when it 2040* Maserati: HELP ME!

    Everybody: 🤔🤔🤔

      1 month ago
  • I think Infiniti will go, Maserati will stay, and Chrysler may stay or go.

      1 month ago
    • All of them could be in the song "Should I stay or Should I go" by The Clash

        1 month ago
  • Chrysler is not going anywhere. They just redesigned the model lineup for the brand. It's the parent brand and even though sales are down, they are still the brand that offers the Pacifica and now the Grand Caravan along with the 300. People are still wanting minivans. Don't get me wrong, 300s and Pacificas are dead weight on a dealer lot but they cost virtually nothing to make. They're pure profit for Chrysler. There may also be a new development for Chrysler in the future with electric vehicles.

    SRT was axed because it is a small division and Stellantis (the new parent company) has a much larger performance division. Financially speaking, it did not make sense to have two separate divisions and to get rid of the much larger one that Stellantis already had. SRT was not in financial problems, it was a calculated move by executives to shuffle and reorganize the new company for efficiency of both production and financials.

      1 month ago
    • This is true but it would be much more profitable if they made some form of SUV or crossover, despite how competitive the market is. I will also admit that the Pacifica is a good car and is definitely more valuable to Chrysler than the 300, which...

      Read more
        1 month ago
    • They won't bother with an SUV. Chrysler had an SUV and tried to make a crossover (i.e. the original Pacifica) and after the global recession, they cut them because they were financially dead weight. Personally, the way vehicles are going, a...

      Read more
        1 month ago