CELEBRATING EARTH DAY, THE MATCHBOX WAY

Sustainable futures are on the way for collectors.

In the last few days, the diecast and model car community has been abuzz with the latest from Mattel and Matchbox. Which is, a clear demonstration of their plans to achieve Carbon Neutral toys as soon as possible starting with Matchbox and that has been slated for a 2022 release.

What does this all mean? Well, judging by the prototype sent out to all of us it means that MATTEL is taking this very seriously and have decided to become the solution instead of being the problem. What we have here is a prototype of the future.

Honestly knowing that this Tesla Roadster is made from 99% recycled materials is a bit unreal. You expect to feel something completely different instead it feels like a normal HOTWHEELS or MATCHBOX regular casting. If at all, little lighter.

The presentation box and box package of course has been seen on various platforms, groups and sites, and of course it is safe to say that all materials are recycled and severely bio-degradable. Including the piece that holds the car in place which would typically be a piece of plastic but instead a special piece has been made and is completely compostable.

The car slips out which is an aptly chosen TESLA Roadster. Elon Musk must be over the moon in a SPACE-X Rocket about the choice of car. Finished in a beautiful and simple Pearl white color. No opening parts and extremely simple, nothing too over the top.

Despite the hecklers, the unbelievers and those who think this is just another money making scam (actual accusations made), we believe this is a brilliant initiative by MATTEL which will save billions and billions of wastage of earth resources while still catering to the fantasy of owning a car you have always dreamed of owning.

Join In

Comments (8)

  • It's funny that they are going back to the old box idea that matchbox cars used to come in. Issue is if they are carbon neutral and recyclable, it makes my little collection of old diecast cars from the 1960-1990's super carbon neutral as they are still around and not in landfill.

      1 month ago
  • They otta make a TRX out of lead and endangered animals. ;)

      1 month ago
  • I just reckon it stems from a general cynicism against corporations, who don't always genuinely think of environmental interests as a high priority. The intent is good, and it seems like nothing is lost with this change, but I wouldn't spray confetti just yet.

    What an insanely smashing model, though. Crisp body lines, good moulding...it's such a clean and elegant car.

      1 month ago
  • wait its already out?

      1 month ago
    • No not for the public that’s a prototype

        1 month ago
8