Check out photos from the most expensive road trip – Bugatti style

This has to be car guy heaven

This year Bugatti is celebrating 110 years of existence with new models and special events. So far, the French company has paid tribute to its origins with the La Voiture Noire at Geneva, it has commemorated its first modern supercar with the Centodieci, and has put itself back on top of the push for top speed with the Super Sport 300+.

All these new cars may be impressive, but they cater to quite a unique slice of the world’s population. In fact, to be given the chance to look at a new model, one has to be either rich or have a huge social media following. However, Bugatti has now chosen to accommodate those of us that perhaps don’t wash ourselves with pure gold shower heads and eat out of the skulls of peasants.

Recently the Molsheim-based company gathered an impressive 23 cars to do a week’s long journey from Milan to Molsheim passing through Monte-Carlo, Aix-en-Provence, Beaune and Paris. At the end of the adventure, the factory hosted a historic meet-up of over 60 cars from the company’s history. This included icons such as Type 35s, Type 57 Galibiers and of course, the new for this year La Voiture Noire and Centodieci.

You may be wondering why this is such a great thing for us commoners. Well, usually, cars like this are kept in a hermetically sealed garage with no light, air or dust getting in. On this occasion, not only are some of the most expensive and rarest cars in the world out to play, they are all together, and we get to see it happen.

Unfortunately, the fact that a limited amount of entry tickets was sold, probably at an extortionate price, means that the best Bugatti can offer its international fans are a few photos of the trip and event.

What I find absolutely incredible with these photos is how the photographer manages to capture the sense of occasion of the whole event. This kind of celebration won't happen again for another century or more, and you really feel that by looking at the pictures.

Furthermore, the photographer has managed to show the newer cars like the Chiron in a much more aggressive way compared to the older cars. This reflects the different philosophies of the two 'generations' of Bugatti products. Back in the day, they had far less of an emphasis on speed focusing more on the comfort of the car as a GT. Today, despite still being very capable GTs, the Veyron and Chiron are more rough around the edges than the old timers.

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Comments (2)

  • It looked so wonderful to see all these Bugatti on the road. I was at the Classic Days a few months ago in a tent with old Bugatti models. It was the paradise.

      2 years ago
  • I followed this trip on FB, I found it a very nice marketing initiative. Funny enough I just did a Milano-Mulhouse trip a few weeks ago, even if the Bugatti road trip took a different approach...

      2 years ago
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