CHEVROLET HONOURS 100TH TRUCK ANNIVERSARY WITH C10 RESTOMOD
TO CELEBRATE THE 100TH BIRTHDAY OF THEIR TRUCK TRADITION, CHEVROLET REVEALED A 1967 C10 RESTOMOD THAT BLENDS THEIR PAST WITH THEIR LATEST TRUCKS.
In preparation of the 100th anniversary of their pickup truck, General Motors started the birthday party at the Lone Star Gala during the Texas State Fair. Center stage was reserved for the celebratory editions of the Silverado and Colorado trucks, but a few pictures of a particular pickup caught our attention.
Without mentioning any significant details, the press kit contains pictures of a beautifully restored and ‘modded’ 1967 C10. The only details GM was willing to reveal, is the fact that this classic received most of the elements also found on the 2018 Centennial Edition of the Silverado and Colorado.
The C10 also wears the “Centennial Blue” body color and sports the special bowtie badge as part of the dress code required for the celebrations. Mechanical upgrades or modifications are not revealed yet, but it is understood that the Centennial C10 will be revealed to the public at SEMA in the fall of 2017.
The reveal of this C10 and the special 2018 models are part of a 100-day Centennial Celebration which is also linked to the Truck Legends Program going national. This started as a pilot program for loyal truck owners in the state of Texas. Enrollment is free for any Chevy truck owner with a minimum of 100,000 miles on the clock. Chevrolet will provide memorabilia like hats, decals and honors when 100,000 mile increments from 100,000 to 1 million miles are reached. On December 16 this year the 30-day party will conclude with a centennial festival at Texas Motor Speedway where owners will be able to experience everything Chevy from trucks to merchandise and brand ambassadors like Dale Earnhardt Jr.
© Words Natan Tazelaar