Chevrolet Reveals Silverado and Colorado Centennial Trucks in Texas

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Centennial Celebration

Next year will mark the 100th anniversary of Chevrolet's successful pickup trucks. Such an occasion deserves to be celebrated and loyal customers/fans will surely not be disappointed with the automaker's upcoming plans. What better way to celebrate than at the Lone Star Gala at the Texas State Fair? This week, in Texas, Chevrolet unveiled their anniversary trucks and gear for the 2018 model year.

“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks Advertising and Marketing director. “That’s why we will be celebrating 100 years of Chevy Trucks over the course of the next 100 days. It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment.” At the Texas State Fair, the brand announced four ways customers can celebrate the Chevy Truck Centennial: (1) New 2018 Silverado and Colorado Centennial Special Editions; (2) National rollout of the Chevy Truck Legends program; (3) Branded merchandise featuring Chevy heritage bowtie; and (4) Chevy Trucks Centennial Celebration on Dec. 16, 2017.

Chevy developed a special Centennial Edition for both the Silverado and Colorado trucks in honor of their success thus far. Although they aren't radical new editions, the trucks incorporate some nice touches and have plenty of vintage-style bowties to tie the past to the present (and future).

Memorable Mods

Chevrolet ditched the chrome and gold emblems for a more old-school look. Chevy truck design director Rich Scheer explained that the navy blue color and retro look of the new badge was inspired by the one found on the original 1918 truck and other early Chevys. The emblem can also be found in the trucks' bed liners and floor liners. The doors are also decorated with "100 Years" badges, in case the others weren't enough.

Apart from the new badges, both the special edition Silverado and Colorado trucks will have a Centennial blue exterior paint. The Silverado features 22-inch painted wheels with chrome inserts, and the Colorado has a set of 18-inch painted wheels. Pricing for these two anniversary vehicles has not yet been announced, but you can expect the Silverado Centennial Edition to reach the dealership in October, with the Colorado following in November of this year. You can, however, expect to pay around $3000 more for these trucks than their regular counterparts.

The Centennial Silverado full-size pickup will be an LTZ Z71 crew cab 1500 model. The Colorado, on the other hand, will be a Z71 model with the option of an extended cab or crew cab. The automaker is also said to be inaugurating a Truck Legends club for its most loyal owners (people who have accumulated over 100,000 miles in one truck or for those who have owned multiple new Chevy trucks). Members will receive baseball caps, trading cards, window decals, access to hot new events and a welcome kit.

Silverado Vehicle Highlight

LTZ Z71 trim; Crew Cab

Front and rear heritage bowtie emblems

100 year door badge

Spray-in bedliner with heritage bowtie emblem

Accessory floor liners with heritage bowtie emblems

Centennial Blue exterior paint

22” painted wheels with chrome inserts

22” all-terrain tires

Chrome tow hooks

Chrome bowtie on steering wheel

Colorado Vehicle Highlights

Z71 rim; Crew Cab and Extended Cab

Front and rear heritage bowtie emblems

100 year door badge

Spray-in bedliner with heritage bowtie emblem

Accessory floor liners with heritage bowtie emblems

Centennial Blue exterior paint

Body-Color rear bumper and front grille surround

LT Optional 18” wheels with monochromatic cap

Chrome tow hooks, belt molding, mirror caps and door handles

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