- W​e talk to Christian and Jacobi exclusively at the launch of the AMRBR and IRIS partnership

Christian Horner talks about the Rolling Stones and new audio partnership

2w ago

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We can all agree that communication within any sporting environment is important and being able to get a message to your driver in F1 is about as high stakes as sporting communication gets .

T​hat is why we spoke to Christian Horner and audio tech founder, Jacobi Anstruther - Gough - Calthorpe, about how vital this new partnership will be in 2020.

Check out our exclusive interview with Christian Horner and Iris Founder

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W​e talk to Christian Horner, Team Prinicipal of Red Bull Racing and Jacobi AGC, founder of IRIS - Listen Well.

Noise, pressure and audio quality all play a part in relaying team orders between the crew on the pit wall and the drivers in the hot seat. So ensuring your orders can be heard and interpreted by those who need the information, is pretty important.

T​hat is why, according to Redbull racing team principal Christian Horner, this partnership has come about.

D​uring the course of our conversation, Jacobi and Christian both touch on how quality audio not only impacts performance on the track, but how beneficial it can be off it.

C​hristian says "The importance of not being mentally fatigued, for the whole team, particularly given the amount of travelling involved in our sport, cannot be underestimated. By the time we will have done the first four races, we'll have been around the world four times".

H​e goes onto say "We want to make sure that our team are in the best shape possible, it's how we achieve world record pit stops and how we've achieved the kind of results that we have done and by using this IRIS technology to make sure the team are rested, they're not mentally fatigued, they're in the right zone, is so so important for us.

A​n example of the headsets about to go on sale from IRIS

A​n example of the headsets about to go on sale from IRIS

I​RIS is designed around a unique algorithm that allows your brain to pick the best way to combine the music you hear to give you the most optimum experience. Ultimately allowing you to hear music, audio books, podcasts or instructions from your Team Principal in crystal clarity.

T​he founder of IRIS, Jacobi Anstruther - Gough - Calthorpe, told me that the aim was to "build an ecosystem of partners that will allow you to use IRIS technology as an equivalent of your 10,000 steps or 5 fruit and veg a day. Your hour and a half of listening well to help your mental wellness."

O​f course, no conversation about audio and sound is complete without talking music. Before letting the chaps shoot off for a well earned rest, I asked them both what their favourite song was to jam to.

"I​ appreciate all types of music" says Christian "But I'm a big fan of the Stones, so anything like that is pretty cool."

J​acobi tells me "I have a long history in electronic music but actually, Pink Floyd, wish you were here"

H​aving experienced the quality of the audio first hand, there is no doubt that the IRIS technology will change the way we consume sound.

M​ost importantly, it will allow the team in the Red Bull Racing pit to give orders to Albon and Verstappen with renewed clarity in the 2020 Formula 1 season.

W​hat do you think of the new partnership and where will Red Bull finish this year?

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