Cold showers at 6am and rap music on his stereo: the life of Porsche's CEO

This month marks five years at the helm for Porsche CEO Oliver Blume. Here, he answers quick-fire questions from students

43w ago

This month marks an important anniversary for Porsche – and for one man in particular. On 1 October, Oliver Blume will have been the company’s CEO for five years and his half-decade at the helm has been the most successful in Porsche history.

Operating results have increased by 60 per cent, the first all-electric Porsche – the Taycan – has stunned the automotive world, and, in the face of the biggest challenge for a generation, Blume has steered the company through the coronavirus crisis relatively unscathed, overcoming supply chain issues, driving charitable donations and community aid, and implementing measures to safeguard Porsche employees around the world.

In a quickfire Q&A at the EBS Symposium – one of Europe's largest and most prestigious student-run business conferences – the 52-year-old sports fan reveals a few surprising facts about himself, from the music he listens to and his childhood dreams, to his icy start to each day.

Play video

Join In

Comments (3)

  • Nice insight, thanks for posting this.

      9 months ago
  • The man does look and sound like an inspiring person, passionate about what he is doing. Thanks a lot for that video 👍

      9 months ago
  • I dangle my balls into an ice cold frozen bucket of water every morning at 5am, first punching through the ice with my bare knuckles. Everything below goes first yellow then purple but no persistent bruising. My first car of memory in my uncles 911. The ride to buy very fast Pizza. Such is the life of every Porsche owner drivers.

      9 months ago