Could FCA bring the Magnum back as a proper wagon with some help from PSA?
As if we didn't have enough of a paradigm shift happening in the industry at the moment, Buick had to take the wind out of my sails and discontinue the Regal and Regal TourX. It is an unfortunate passing because Opel and Vauxhall will both be getting facelifted models which, much like the 2020 LaCrosse is now forbidden fruit.
I would be concerned about this, but truth be told, I'm not. While Opel and Vauxhall continue to produce the Insignia in other countries, one Facebook commenter on a different outlet's post regarding this topic said, "well that's fine, PSA will just keep selling it as a Dodge or Chrysler." I raised an eyebrow, and the gears started turning.
Currently, the Regal TourX uses a 2.0-liter turbocharged engine, but in foreign markets a 3.6-liter V6 is also available. Coincidentally, FCA has a 2.0-liter turbo and a 3.6-liter V6 that put out similar power figures, this idea starts to fall flat when transmissions come into play, but realistically, it wouldn't take a lot of retooling for Opel and Vauxhall to put the Chrysler wings on an Insignia and call it a Chrysler (INSERT NAME HERE).
Then it would just be the matter of picking a name. Chrysler doesn't have a long list of great wagons, so for simplicity's sake, let's call it the Magnum.
The Regal TourX was priced to fight the Audi Allroad and similar soft-roader wagons, but Opel and Vauxhall each sell their Insignia Sport Tourers for around $28,000. So throw some beefier suspension on it and a mild facelift, staple some plastic cladding to the side and boom, a $30,000 base price Chrysler Magnum, capable of taking the fight to the mid-size crossover market. The 2.0-liter turbo from the Wrangler would give plenty of punch to the Magnum, while an optional V6 would be more than useful for some light-duty hauling.
I'm not saying that I would be the first in line for this revival of the Magnum, but I think it could be a good idea. I'm sure there's gonna be a line out the door for HEMI fanboys to chew me out for disgracing the Magnum name, but Chrysler could have their hands on a semi-decent mid-size crossover if they keep bringing the Insignia over here under their new deal with PSA.