When designing the DMC-12 was undertaken in 1976, John DeLoren was keen to impress the public by employing cutting-edge solutions to convince him that his was the most advanced sports car of the 20th century.

From this point of view, the development of a completely stainless steel body made by Bertone was inspired by the Iguana concept car built for Alfa Romeo in 1969.

Other particular solutions were the possible use of a Wankel rotary engine and turbocharged engines which were however discarded due to the 1973 oil crisis.

Shortly before the bankruptcy of the company in 1983, the construction of a hundred very special specimens was also attempted which would be advertised by the American Express.

The propulsion unit was always represented by the Renault PRV V6 2.8 130 hp with 207 Nm of torque managed by a three-speed automatic transmission, but the body had been completely reworked as the stainless steel components, the exhaust system and the alloy wheels had been plated with 24 carat gold.

The application of the plating obviously lowered the performance of the vehicle, but at the same time made it extremely particular given that sports cars entirely gold-plated had never been seen.

Unfortunately, the bankruptcy of the company wrecked the project and only three specimens were set up, one of which was built by assembling advanced components after the closure of the industrial site.

DOCUMENTARY ON THE DMC-12 AMERICAN EXPRESS

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VERDICT

The DMC-12 American Express might be called tacky, but I don't know what I would give for a ride, and you?

Thank you to Valentina Zanola for the cooperation

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