Demand for the convertible Chevrolet Corvette is through the roof
Never been this high since 1969
SUVs are practically eating into everything. Be it a station wagon, sedan or even a hatchback, people demand the high-riding seating position with butch looks of an SUV to be incorporated into whatever they buy. While some body structures attempted at embedding these features, a fair chunk didn't. So, you must be thinking the convertibles are the ones suffering, right? Wrong. At least in the American circuit.
The arrival of the C8 Chevrolet Corvette was very well-received by the market. While the low price, mid-engined setup and European like styling would've got you expecting the same, the number of people opting for the convertible and not coupe couldn't have.
As per a report by Chevrolet Blogger, the convertible derivative accounts for a whopping 41 per cent of all 2021 orders. On speaking with Corvette Product Manager Harlan Charles during the National Corvette Museum's Bash Event last week, the report dictated this to be a cause of celebration as sales figures for the open-top variant haven't been this high since the '69 Corvette Stingray, with 43 per cent sales comprising the convertible.
For the interested, the report further dwells into the trim-level breakdown of the 19,362 units ordered. Interestingly, 52 per cent of the convertible buyers have chosen the top-spec 3LT variant with all the available features and cabin personalisation over the paltry 33 per cent of the Coupe buyers. The 2LT has been the most popular choice among customers, with 40 per cent of the convertible owners opting for it and the rest 8 per cent making do with the base 1LT trim.
Throughout the eight generations of the Corvette, the convertible never enjoyed such success except for the current-gen C8 and the '69 C3. The generations post the C3 witnessed significant highs and lows as the C4 could manage just 21 per cent convertible ownership, with C5 recording a steady 38 per cent as the last-generation C7 delivering only 29 per cent of its total output as convertibles.
Though the good numbers don't end within the brochure as the US market reports reveal, the Corvette possessed a dominating 51 per cent market share over rivals such as Porsche 911, Ford GT, and Mercedes Benz AMG GT in the first quarter of 2021. It seems the revolutionary mid-engined approach with the conventionally front-engined Corvette worked better than expected. With the summers approaching, it's time to pull down those roofs!