Dial P for Porsche

Meet the uber-Uber, on demand access to the best sports cars on the planet

3y ago

Porsche is embracing the age of connectivity. In fact, today, it’s more of a bear hug. In a radical new trial, customers in the American city of Atlanta will soon be able to access its cars on-demand with ‘Porsche Passport’, a subscription service run via a smartphone app.

The first wave of this ground-breaking new concept is being trialed in conjunction with Atlanta-based Clutch Technologies, and will allow customers access to 22 different model variants, with unlimited mileage and the option to swap in and out cars, on a monthly subscription.

“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”

Porsche Passport will initially deliver vehicles within the Atlanta metro area via two membership plans – ‘Launch’ and ‘Accelerate. ‘Launch’ includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of US$2,000.

‘Accelerate’ ups the ante, with access to all 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S, the Macan GTS and Cayenne S E-Hybrid. This will set you back US$3,000 a month.

Membership plans take all the tedious and tricky bits of car ownership off your hands, including vehicle tax and registration, insurance, and maintenance. And of course, you never have to clean your car, so it also buys back your Sunday afternoons.

Atlantans can download the Porsche Passport app via Apple and Android devices and apply for membership. Both plans require a one-time activation fee of $500, and membership approval is dependent on the inevitable background and credit check. But once approved, your chosen Porsche will be delivered to your desired location from the beginning November 2017.

The possibility of rolling out this concept around the world will be assessed after the pilot program. So it’s fingers crossed and all eyes on Atlanta. For more information about Porsche Passport, visit www.porschepassport.com.

Macan Turbo: Fuel consumption combined 9.2 – 8.9 l/100 km; CO2 emissions 216 – 208 g/km

Macan S: Fuel consumption combined 9.0 – 8.7 l/100 km; CO2 emissions 212 – 204 g/km

Macan GTS: Fuel consumption combined 9.2 – 8.8 l/100 km; CO2 emissions 215 – 207 g/km

911 Targa 4S: Fuel consumption combined 9.0 – 8.0 l/100 km; CO2 emissions 208 – 184 g/km

Cayenne: Fuel consumption combined 9.2 – 9.0 l/100 km; CO2 emissions 209 – 205 g/km

Cayenne Turbo S: Fuel consumption combined 11.5 l/100 km; CO2 emissions 267 g/km

718 Boxster: Fuel consumption combined 7.4 l/100 km; CO2 emissions 168 g/km

718 Boxster S: Fuel consumption combined 8.1 – 7.3 l/100 km; CO2 emissions 184 – 167 g/km

718 Cayman S: Fuel consumption combined 8.1 – 7.3 l/100 km; CO2 emissions 184 – 167 g/km

Panamera Turbo: Fuel consumption combined 9.4 – 9.3 l/100 km; CO2emissions 214 – 212 g/km

Panamera 4S: Fuel consumption combined 8.2 – 8.1 l/100 km; CO2 emissions 186 – 184 g/km

911 Carrera S: Fuel consumption combined 8.7 – 7.7 l/100 km; CO2 emissions 199 – 174 g/km

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Comments (8)

  • Can you imagine how wrecked the cars are gonna be after a few months?

      3 years ago
    • Yeah, initially when I heard about his I thought of what the used Porsche market will look like a few years after this program is implemented on a broader scale. Will these rentals be kept out of the CPO pool? No one wants to buy a car that was used...

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        3 years ago
    • Porsche has high expectations, so I would believe that they would set aside a select group of cars for rental.

        3 years ago
  • $2K and can use every day? That's great value

      3 years ago
  • Love it. Shame it's Porsche doing this. Hopefully other manufactures catch on to this. Still I'd pay 3000 to drive a belt 911s around for a month, because I wouldn't want to keep it.

      3 years ago
  • Well at the base level after 3 yrs of rental you will have spent 72,000 US dollars. At the Accelerate level you will have spent 108,000. If like 911 S or Panamera 4s etc and would buy a new one every three years not a bad deal plus you can change which car you are driving each month should you feel the need. Looks like a good thing to do ocassionaly but I like to keep my cars for awhile.

      3 years ago
  • Really cool concept by Porsche, looking forward to seeing how it goes!

      3 years ago