Dial P for Porsche
Meet the uber-Uber, on demand access to the best sports cars on the planet
Porsche is embracing the age of connectivity. In fact, today, it’s more of a bear hug. In a radical new trial, customers in the American city of Atlanta will soon be able to access its cars on-demand with ‘Porsche Passport’, a subscription service run via a smartphone app.
The first wave of this ground-breaking new concept is being trialed in conjunction with Atlanta-based Clutch Technologies, and will allow customers access to 22 different model variants, with unlimited mileage and the option to swap in and out cars, on a monthly subscription.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
Porsche Passport will initially deliver vehicles within the Atlanta metro area via two membership plans – ‘Launch’ and ‘Accelerate. ‘Launch’ includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of US$2,000.
‘Accelerate’ ups the ante, with access to all 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S, the Macan GTS and Cayenne S E-Hybrid. This will set you back US$3,000 a month.
Membership plans take all the tedious and tricky bits of car ownership off your hands, including vehicle tax and registration, insurance, and maintenance. And of course, you never have to clean your car, so it also buys back your Sunday afternoons.
Atlantans can download the Porsche Passport app via Apple and Android devices and apply for membership. Both plans require a one-time activation fee of $500, and membership approval is dependent on the inevitable background and credit check. But once approved, your chosen Porsche will be delivered to your desired location from the beginning November 2017.
The possibility of rolling out this concept around the world will be assessed after the pilot program. So it’s fingers crossed and all eyes on Atlanta. For more information about Porsche Passport, visit www.porschepassport.com.
Macan Turbo: Fuel consumption combined 9.2 – 8.9 l/100 km; CO2 emissions 216 – 208 g/km
Macan S: Fuel consumption combined 9.0 – 8.7 l/100 km; CO2 emissions 212 – 204 g/km
Macan GTS: Fuel consumption combined 9.2 – 8.8 l/100 km; CO2 emissions 215 – 207 g/km
911 Targa 4S: Fuel consumption combined 9.0 – 8.0 l/100 km; CO2 emissions 208 – 184 g/km
Cayenne: Fuel consumption combined 9.2 – 9.0 l/100 km; CO2 emissions 209 – 205 g/km
Cayenne Turbo S: Fuel consumption combined 11.5 l/100 km; CO2 emissions 267 g/km
718 Boxster: Fuel consumption combined 7.4 l/100 km; CO2 emissions 168 g/km
718 Boxster S: Fuel consumption combined 8.1 – 7.3 l/100 km; CO2 emissions 184 – 167 g/km
718 Cayman S: Fuel consumption combined 8.1 – 7.3 l/100 km; CO2 emissions 184 – 167 g/km
Panamera Turbo: Fuel consumption combined 9.4 – 9.3 l/100 km; CO2emissions 214 – 212 g/km
Panamera 4S: Fuel consumption combined 8.2 – 8.1 l/100 km; CO2 emissions 186 – 184 g/km
911 Carrera S: Fuel consumption combined 8.7 – 7.7 l/100 km; CO2 emissions 199 – 174 g/km