- Toyota Supra and BMW Z4, as example

Did you know the other names of these cars?

A short list of Badge engineered cars

8w ago
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Rebranding in the automotive industry is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new badge or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. Here is some examples:

Scion FR-S

Scion FR-S

Toyota GT86

Toyota GT86

Subaru BRZ

Subaru BRZ

Ford Festiva

Ford Festiva

Kia Pride

Kia Pride

Mazda 121

Mazda 121

Saipa Pride

Saipa Pride

Peugeot 206

Peugeot 206

Citroen C2

Citroen C2

Pontiac GTO

Pontiac GTO

Holden Monaro

Holden Monaro

Renault Duster

Renault Duster

Nissan Terrano

Nissan Terrano

Renault twizy

Renault twizy

Nissan NMC

Nissan NMC

Ford F-150

Ford F-150

Lincoln Mark LT

Lincoln Mark LT

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Comments (2)

  • I didn’t know about the Nissan version of the Duster

      1 month ago
  • Vauxhall go wheee

      1 month ago
2