Does celebrity endorsement sway your decision?

2w ago


Ford today announced a creative partnership with Idris Elba for the launch of the upcoming all-new, all-electric Mustang-inspired SUV.

The British star said, “Most people don’t know this, but I worked at Ford as a young guy. My dad also worked at Ford. It’s practically in my blood. So working on this project and getting behind the wheel of a car that takes us all towards the future feels like things are coming full circle, but with more exhilaration and tech.”

The reveal of the all-new vehicle, which will have a targeted pure-electric driving range of up to 600 km (more than 370 miles under WLTP regulations), will be livestreamed from a location in Los Angeles at 02:00 GMT on November 18th. Ford’s new all-electric vehicle will be on public display for the first time at the Los Angeles Auto Show 2019.

Does Idris make you want it more?

New Love food? Try foodtribe.

Join in

Comments (48)
  • No. They all have terrible taste.

    15 days ago
    16 Bumps
  • Having Posh behind the Evoque didn't make me rush out and buy one - just saying.

    16 days ago
    4 Bumps