Does celebrity endorsement sway your decision?

2w ago

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Ford today announced a creative partnership with Idris Elba for the launch of the upcoming all-new, all-electric Mustang-inspired SUV.

The British star said, “Most people don’t know this, but I worked at Ford as a young guy. My dad also worked at Ford. It’s practically in my blood. So working on this project and getting behind the wheel of a car that takes us all towards the future feels like things are coming full circle, but with more exhilaration and tech.”

The reveal of the all-new vehicle, which will have a targeted pure-electric driving range of up to 600 km (more than 370 miles under WLTP regulations), will be livestreamed from a location in Los Angeles at 02:00 GMT on November 18th. Ford’s new all-electric vehicle will be on public display for the first time at the Los Angeles Auto Show 2019.

Does Idris make you want it more?

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Comments (48)
  • No. They all have terrible taste.

    15 days ago
    16 Bumps
  • Having Posh behind the Evoque didn't make me rush out and buy one - just saying.

    16 days ago
    4 Bumps
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