Does devaluing make one car more desirable?
I looked at 2 comepletely different sporty roadsters. It used to be difficult to choose between these cars, but things have changed.
We, as car people, buy cars because we like them. This can be an issue sometimes. Many people, including doctors, say that we as humans need to eat. Some even dare to suggest we also need a place to live. This financial backstabbing means that money becomes a factor in car choices.
In a time when Britney Spears was young as well as popular and The Fast and the Furious had only one sequel. If you wanted to buy new sporty roadster there were really only two cars to choose from. The 2006 Porsche Boxster S with 295 hp, 0-100km/h in 5.4 seconds and a 6 speed manual. Or the 2006 BMW Z4 M with 343 hp, 0-100 km/h in 5.0 seconds and a 6 speed manual gearbox. The choice was really about preference. The Porsche was, as expected, a sportscar that handles as a precision tool. The BMW is a muscle car with enough power and torque to give you a chronic smile on your face. The Porsche is like a surgeon's knife, while the BMW is more like an electric saw. The Porsche would set you back 78 514,- euros when it came out, the BMW 92 600,- euros. If you can buy a car for almost 80 grand there is a good chance you can afford a car that is a bit over 90 grand. So, the price difference was not that significant.
BMW Z4 M Picture source: https://www.autoweek.nl/auto/41478/bmw-z4-m-roadster/
However, that was fifteen years ago. Today, you can buy a Porsche Boxster S for 19 988,- euros and a BMW Z4 M for 31 500,- euros. The question for most people today should be; "Shall I buy a new VW UP! R-line or a Porsche Boxster S?". You're a car person, easy choice.
So, does devaluing make one car more desirable? If your genius knows no bounds, but your wallet does, the Porsche Boxster S has become more desirable than a BMW Z4 M due to devaluing. However, preference also matters and this article only covered one patcular case. The only thing that can actually be learned from this article is that the VW UP! R-line is quite reasonably priced.
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