Does this look too much like a Jeep? A judge thinks so...
No more Mahindra Roxor in the U.S.
The tiny, not road-legal off-roader has a promise to the world of bringing the user back to basics. The bare essentials needed to have a good time off the pavement. Some good ol' off-roadin' and dune climbin'. But, it does look like a Jeep. A CJ to be more specific. It's not exactly a CJ and there's no parts from a CJ, but I mean, come on. It undeniably was based off of one.
FCA happens to agree with this theory, and has decided that it looks too much like the CJ. So, they have taken what any normal company/person does in America. Sue them. This case has been ongoing for about two years now, and finally, we have reached a decision. First, let's see what FCA claims Mahindra have copied:
"(i) A boxy body shape with flat appearing vertical side and rear body panels ending at about the same height as the hood;
(ii) Substantially flat hood with curved side edges that tapers to be narrower at the front;
(iii) Trapezoidal front wheel wells with front fenders or fender flares that extend beyond the front of the grille;
(iv) Flat appearing grille with vertical elongated grille slots and a trapezoidal outline that curves around round headlamps positioned on the upper part of the grille;
(v) Exterior hood latches;
(vi) Door cutouts above a bottom portion of the side body panels"
Judge Cameron Elliot of the United States International Trade Commission has agreed with FCA, and has ruled that Mahindra can no longer sell any more Roxors in the United States, even the ones already sitting in dealers, waiting to be sold. In addition to that, no more Roxor parts to assemble the Roxors can be imported.
Now, the people are Mahindra are undoubtedly upset by this ruling, but the CEO of Mahindra North America, Rick Haas saw this coming. He was quoted as saying the Roxor "has the appearance of a CJ." He also admitted defeat on the fact that "the CJ is a Jeep brand vehicle."
Not all hope is lost because the United States International Trade Commission must confirm what the judge has sai, but FCA says the orders will be put in place by March 13, 2020.
One more slightly pressing issue. FCA is pursuing yet another case against Mahindra. In the U.S. District of Eastern Michigan, FCA have sued Mahindra “seeking an injunction to prohibit future sales of infringing vehicles, as well as disgorgement of Mahindra’s profits from the infringing Roxor.” Well then.
Hopefully Mahindra can make a comeback from this blow, and we can still be blessed with the little Jeep wanna-be.