- Mahindra

Does this look too much like a Jeep? A judge thinks so...

No more Mahindra Roxor in the U.S.

1y ago

The tiny, not road-legal off-roader has a promise to the world of bringing the user back to basics. The bare essentials needed to have a good time off the pavement. Some good ol' off-roadin' and dune climbin'. But, it does look like a Jeep. A CJ to be more specific. It's not exactly a CJ and there's no parts from a CJ, but I mean, come on. It undeniably was based off of one.

FCA happens to agree with this theory, and has decided that it looks too much like the CJ. So, they have taken what any normal company/person does in America. Sue them. This case has been ongoing for about two years now, and finally, we have reached a decision. First, let's see what FCA claims Mahindra have copied:

"(i) A boxy body shape with flat appearing vertical side and rear body panels ending at about the same height as the hood;

(ii) Substantially flat hood with curved side edges that tapers to be narrower at the front;

(iii) Trapezoidal front wheel wells with front fenders or fender flares that extend beyond the front of the grille;

(iv) Flat appearing grille with vertical elongated grille slots and a trapezoidal outline that curves around round headlamps positioned on the upper part of the grille;

(v) Exterior hood latches;

(vi) Door cutouts above a bottom portion of the side body panels"

Judge Cameron Elliot of the United States International Trade Commission has agreed with FCA, and has ruled that Mahindra can no longer sell any more Roxors in the United States, even the ones already sitting in dealers, waiting to be sold. In addition to that, no more Roxor parts to assemble the Roxors can be imported.

Now, the people are Mahindra are undoubtedly upset by this ruling, but the CEO of Mahindra North America, Rick Haas saw this coming. He was quoted as saying the Roxor "has the appearance of a CJ." He also admitted defeat on the fact that "the CJ is a Jeep brand vehicle."

Not all hope is lost because the United States International Trade Commission must confirm what the judge has sai, but FCA says the orders will be put in place by March 13, 2020.

One more slightly pressing issue. FCA is pursuing yet another case against Mahindra. In the U.S. District of Eastern Michigan, FCA have sued Mahindra “seeking an injunction to prohibit future sales of infringing vehicles, as well as disgorgement of Mahindra’s profits from the infringing Roxor.” Well then.

Hopefully Mahindra can make a comeback from this blow, and we can still be blessed with the little Jeep wanna-be.

Join In

Comments (15)

  • While I'm not a fan of such lawsuits, the Mahindra lineup can be traced back to a licensed CJ derivative. They coulda shoulda at least given it a different face, like this Bolero:

      1 year ago
  • Maybe JEEP shouldn't have sold the old ex military vehicles after the war but they did and guess what other countries borrowed the idea and tweaked the designs. The chassis on a old series one Land Rover is near enough identical to a original JEEP.

      1 year ago
    • Sure, the Land Rover may have used the Jeep frame, essentially, but it didn't LOOK like a CJ, so it wasn't being sold as a Jeep pretender. This vehicle is looking so much like a CJ that the customers are getting the impression that they are...

      Read more
        1 year ago
    • Very true. I can't believe its took them this long to realise the design has been copied.

        1 year ago
  • Ok, so, yes, it (or at least it's predecessors) is based on the Willys Jeep, and yes, it does look like a CJ-7 after being left in the drier too long, but it doesn't compete with current Jeep vehicles. Now, if Mopar follows through with their plans to start reproducing the CJ-5, then I can see an issue, but until that happens, I think FCA is being a bit harsh.

      1 year ago
    • I agree completely. It’s not like they would interfere a ton either since the Mahindra isn’t street legal

        1 year ago
  • This is a pretty ridiculous waste of the courts time! If the Roxor was a full Jeep size road legal vehicle, I could possibly see a conflict here, but this vehicle is a side by side ATV. It is not street legal and wasn’t ever intended to be. In fact the original model has a top speed of about 40 MPH so you sure wouldn’t be using them on a busy highway. They are more like a Kubota RTV 1100 or Polaris Ranger. They are not knockoffs of the old Jeep CJ’s. The only thing they have in common is visual, not one single part is interchangeable. So what is Fiat Chrysler so afraid of? They don’t produce a vehicle that competes with the Roxor and they haven’t produced a CJ in decades. This really reeks of sour grapes by FCA. They don’t have a cute little vehicle like the Roxor, nor do they intend to build one but they will use their corporate clout to make sure no one else builds one either. I never liked Chrysler products, hated their older model trucks and after this I wouldn’t even entertain the idea of owning one of their “sardine can” vehicles.

      1 year ago
    • That “sardine can” was sold as a road legal vehicle in the US for 40 years. It’s not a scaled down CJ, it IS a CJ apart from the grille, engine, and transmission. There are people who bought these things, swapped in their own Jeep powertrain, and...

      Read more
        1 year ago
  • If it looks like a Jeep it better BE a jeep

      1 year ago