DriveTribe and Liqui Moly extend partnership for a further 12 months
DriveTribe and motor oil and additive specialist LIQUI MOLY have extended their partnership for another year.
Building on the success of several campaigns together in 2020, the new partnership will see LIQUI MOLY sponsor DriveTribe’s engineering section and a series of videos on the DriveTribe YouTube channel.
Together, DriveTribe and LIQUI MOLY will present a host of exciting new engineering-led videos, as well as easy-to-digest car maintenance content, helping readers and viewers keep their cars healthy while perhaps not being used as frequently as desired.
The first videos from the partnership will go live in Q2 2021 – stay tuned to the DriveTribe YouTube channel, and make sure you’ve downloaded the DriveTribe app to see all this engineering content and a whole lot more.
The partnership will see DriveTribe create some more cool engineering content
DriveTribe CEO Jonathan Morris said: “It’s fantastic for DriveTribe to partner again with LIQUI MOLY in 2021 following on from our excellent work together in 2020. LIQUI MOLY is a truly exceptional brand, much loved by the DriveTribe audience. I am looking forward to the DriveTribe team creating some incredible new video content, articles and audience engagement pieces that promise to bring more amazing engineering stories to life.”
Peter Baumann, Marketing Director at Liqui Moly said: “Just like last year, 2021 will again bring some great content created together and we are looking forward to each piece of that. Especially during these times, it is important to show people how to maintain the value of their vehicles while also entertaining enthusiasts. The motto of this year’s campaign is ‘Everything that drives works better with LIQUI MOLY’ – it says it all!”
DriveTribe puts the fun back into motoring. It’s where your inner car geek can come out to play – whether you’re a BMW M nerd, a motorsport expert or just want to learn about the latest EVs. Download our app to get the latest news, post your roadtrip diary or even grill the world on the finer points of British Leyland’s heritage.
Founded in 2016 by Jeremy Clarkson, Richard Hammond and James May, you can get your DriveTribe fix on the Apple and Google App stores, or online at drivetribe.com. The DriveTribe YouTube channel is the perfect place to get your fix of the boys, or our in-house team exploring the car world’s most intriguing feats.
About LIQUI MOLY
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company sells its products in 150 countries and generated € 611 million in sales in 2020.