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- Audi e-tron campaign drove awareness and purchase intent

DriveTribe scoops coveted industry award for work with Audi e-tron

Little more than a year after we opened our platform to paid content and advertising, DriveTribe has picked-up the Drum Magazine’s “Commercial Campaign of the Year” award, for an eight month sponsorship programme we ran for Audi e-tron.

The prestigious awards, held at the London Marriott Grosvenor Square on April 30th, recognised the most innovative, engaging and stand-out news and media endeavours from across the globe. Other awards went to global news brands and online media publishers, including the BBC, Channel 4, The Guardian and Spotify, as well as a range of up and coming specialist content producers.

DriveTribe’s award for Audi was recognised for "educating millions of drivers on the subject of Electric vehicles, changing perceptions and sentiment while driving purchase intent for the new Audi e-tron, launched last Autumn."

The eight-month campaign kicked off with a live stream video announcement by influencer Queen B, reporting from Audi’s test track at Neuberg Germany, where the brand provided the global first reveal of their new Electric race car, the E-tron Vision Gran Turismo. Further video coverage involved our editorial and production teams heading to test regimes in the deserts of Nambia, as well as the world’s first reveal of the e-tron in San Francisco, California.

Congratulating our commercial team, Jonathan Morris our CEO said, “the Audi campaign demonstrated our ability to deliver engagement through a diverse set of editorial and media assets. We covered every angle from the etron’s engineering and unique features - using video content from our in-house editorial team and engineering experts - through to the practical enjoyment and everyday capabilities of owning an EV.”

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