Each Corvette sold for less than $80,000 will make Chevrolet lose money
In the United States, the new eighth-generation Corvette has a base price of $59,995. This price is lower than the old generation Corvette, which is good news at first sight. This attractive price should soon increase, according to a General Motors manager, to offset development costs.
Most striking is that the initial price of the C8 Corvette was $79,995, $20,000 higher than the final price! This was the price estimated by many media before Chevrolet surprised us with a significantly lower price. Very curious for a vehicle with an entirely new chassis and a much more expensive rear mid-engine architecture.
If the $79,995 price had been retained, Chevrolet could have already earned an additional $20,000 per base Corvette sold! The brand obviously preferred to attract as many customers as possible rather than focus on profitability. So for now, this means that each base Corvette sold will cause financial losses.
Offering the C8 Corvette at a lower price would also allow fans to better accept the rear mid-engine structure, contrary to the Corvette's historical values. It will also help the brand to produce the car with a minimum delay for this first year. If you are tempted by a C8 Corvette, hurry up because an irreversible price increase is expected!
Photo credits Chevrolet