The eighth Porsche Experience Centre (PEC) and the biggest of its kind so far will be built at the “Autodromo di Franciacorta” racetrack in Italy. Work on renovation of the circuit and construction of a new customer centre at the 559,000 square metre site is due to get underway this year with the official opening planned for the beginning of 2021.
“The Experience Centres embody what Porsche is all about: first-hand experience that gets under your skin”, says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Franciacorta will be a further contact point for customers and fans from all over Europe who want to experience the Porsche feeling for themselves.”
Just a few weeks ago, Porsche opened its second German PEC at the Hockenheimring, while others are located in Silverstone, Atlanta, Le Mans, Los Angeles and Shanghai. Like the existing brand experience worlds, the PEC Franciacorta will also consist of various tracks and a customer centre. The focus will be on demanding driving programmes under highly professional conditions.