The wait for a Tesla pickup truck is almost over: Elon Musk has officially announced that Tesla will unveil its “Cybertruck” on November the 21st.
Tesla CEO Elon Musk tweeted the announcement on Wednesday, November 6. The truck will debut at the Tesla design studio in Los Angeles.
This has been a much anticipated announcement, with rumors and leaks of a Tesla pickup truck having been circulating for years now. Musk has said the electric truck, which was first announced in 2013, will have a starting price of less than $50,000. He has also claimed it will be a better truck than a Ford F-150 and a better sports car than the Porsche 911. It is not entirely clear, however, if those attributes can be expected in one version of the truck or if customers will be able to choose one or two out of the three: price, performance and/or hauling. This falls in line with Tesla's current performance and standard offerings on the full lineup of Model S3XY cars.
Elon Musk has previously said that the new Tesla pickup may be off-putting for many traditional truck buyers. This is worrying, because the Ford F-series, in particular, has been the number one selling vehicle in America for more than 40 years. Pickup truck buyers are famously loyal to their favorite brands. Japanese automakers, Toyota and Nissan, both produce full-size trucks that compete with those from Ford, GM and Fiat Chrysler, but neither have made significant inroads into the US market against their Michigan-based rivals.
Musk likens the car to more of a Mad-Max vehicle than a traditional pickup truck. This seems apparent from the only image we have of the "Cybertruck". A solid light bar is seen on what appears most likely the hood of the vehicle. This differs tremendously from the traditional big-grille split headlight style of the Ford F-Series trucks.