Enthusiast reinvigorates the market for car pin collecting
Leen Customs has pumped new energy into the niche of automotive pin collecting.
Pin collecting and more specifically automotive pin collecting is not new. If you hit up your local swap meet you will find tons of old school car pins from the 60s, 70s, 80s or even older. Automotive enthusiast Hansel Echevarria started a pin brand Leen Customs and has injected the automotive pin collecting market with new energy.
If you have attended a GridLife, Formula Drift, or even any grassroots event around the country you probably saw some Leen Customs pins without knowing it. There are "pin drops" where at a set time on the LeenCustoms.com website pins go up for sale, but are often sold out within minutes. You can find everything from movie vehicles to racecars to prized JDM works of art made into pins and some can go to fetch quite a bit on the used market.
Leen Customs has solidified partnerships with many automotive brands such as Toyo Tires (Leen Customs x Toyo have had unique SEMA pin drops), Subaru Motorsports, Meguiars, Donut Media, Hoonigan, Super Street, and Formula Drift to name a few.
As you can see by the header photo, I personally have obtained a few myself. Maybe it is a car I have seen in person (the GReddy x Super Street Supra), maybe it is a vehicle I wrote about previously (the Hoonigan Kei Truck), or maybe just one that looks like my personal ride (the red E92 M3). There are Leen Custom pins for everyone.
Do you have any Leen Customs pins? Interested in a particular car getting pinned? Let us know in the comments!