Europe to lead the charge to electrification under Nissan Ambition 2030 vision

Europe at the forefront of Nissan’s’ new long-term strategy to accelerate electrification

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Nissan Ambition 2030, the company’s new long-term vision for empowering mobility and beyond, responds to critical environmental, societal and customer needs. Nissan aims to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.

The AMIEO region, with EV36Zero at its centre, will play a leading role in the delivery of Ambition 2030, which supports Nissan’s goal to be carbon neutral across the life cycle of its products by fiscal year 2050, including:

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“For the past decade the Europe region has been leading the switch to electrification. Our vision for the next decade is to accelerate this further, with new products and technologies that will transform the driving experience for Nissan customers,” said Guillaume Cartier, Chairperson for the Nissan AMIEO Region.

“Not only will we offer an electrified version for all of our passenger models in Europe, our 360-degree vision for sustainable mobility will bring 100% renewable electricity to our EV Hub in the UK, and will see new battery refurbishment facilities introduced in Europe.

“Spearheading the journey to full electrification and carbon neutrality, our teams and products in Europe will also inform and support our plans for electrified vehicles in the rest of the AMIEO region and other markets globally.”

With this vision, Nissan wants to deliver strategic value by empowering journeys offering confident, exciting, and more integrated experiences to customers, and through collaborations, empower society to build a smart ecosystem with integrated mobility.

Earlier this year, Nissan launched EV36Zero, the world’s first fully integrated EV manufacturing ecosystem, connecting mobility and energy management to help the company realise its carbon neutrality goals. Centred around the company’s plant in Sunderland, UK, the new hub incorporates future EV production, a new gigafactory and 100% renewable electricity, representing an initial £1bn investment.

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