- Three designs of the bottle [Copyright: Darshan Chokhani]

F1 partners with Designer Parfums to launch its own fragrance collection

The sport is looking for avenues to make more money.

1y ago

F1 announced a partnership with Designer Parfums during the Abu Dhabi GP where the sport will have its own fragrance collection.

The three bottles were put up on display at Yas Marina circuit during the Abu Dhabi GP as F1 announced a unique partnership with Designer Parfums for its own fragrance collection. Fans can buy the bottles from March 2020 onward, when it goes on sale.

Along with Designer Parfums, F1 has also collaborated with visionary designer Ross Lovegrove, who created three exclusive limited edition pieces of 3D printed art. There will be five different flavours available in the three bottles.

The three different 3D printed designs on display are:

AGILE EMBRACE - Based upon principles of form created from flow, the lines embrace the inner core that contains the heart of the design, made from 3D printed Gold plated.

FLUID SYMMETRY - Derived from the evolving organic lines of the cars aerodynamic design, this conception is proof that the physics of natural forces in unison with advanced materials can produce a new form of technological bio aesthetic for the 21st Century, made from 3D Printed Blasted Titanium.

COMPACT SUSPENSION - A space frame as an exoskeleton with layers that suspend the inner flask inside a 3D printed geometry that is strong and references the engineering of advanced innovative structures.

Ellie Norman, Director of Marketing & Communications, F1, said: "We are extremely excited to be working with Designer Parfums and Ross Lovegrove to unveil our new fragrance collection. The unique fragrances and bespoke F1 inspired bottles embody the dynamic qualities of the sport, and we are excited to launch the full collection early next year."

Dilesh Mehta, Designer Parfums Chairman & CEO, said: "We are leveraging the sport’s heritage and principles to build a unique fragrance brand that merges a highly legitimate approach to the perfume world with the core values of F1.

"Being the first fragrance brand to utilize 3D printing is a huge achievement, and we look forward to pushing this even further in future years when we will offer consumers the ability to create their own customized designs."

[Image courtesy: Darshan Chokhani] [Note: This story was also written by me on FormulaRapida.net]

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