Famous Over There: (And Here, Too): The Simca 1000 in North America
Ad selection from the short, strange life of the Simca 1000 on North American shores.
Postcard from 1964 touting Chrysler US' new for 1964 Simca 1000.
1966 ad for the Simca 1000, touting its 5-year, 50k mile powertrain warranty and practicality.
1965 advertisement comparing the Simca 1000 to other imported rivals, including the then-GM captive import Opel.
Final year 1967 advertisement for the US market, touting US market upgrades. The Simca 1000 was no longer distributed in the US after 1968 due to changing safety legislation.
1964 magazine ad for the Simca 1000 in the USA.
1965 advertisement for the Simca 1000 in the US, asking owners why they traded up to Simca 1000 from the VW "beetle".
These cars were also sold in Canada, where this distributor sheet for locations in Ontario was published.
Ah, the Simca 1000. That little French oddball that was, for all intents and purposes, an improvement over the Renault R8, and which Europeans still love today. What not a lot of Americans (or others) might know, is that these cars had a brief, albeit loyal, run on the North American market. Sold from 1964-68, the Simca 1000 was a "captive import" in North American Chrysler-Plymouth showrooms (Dodge showrooms got UK-made Sunbeams as captive imports) and was a considerable threat to the VW Beetle, the Renault and a few others, until 1968 safety legislation put an end to the car's run on the US market. It was discontinued in Canada in 1970. Had it continued further into the 70s, the Rallye model would have been a big hit in the US.