Another week, another JLR publicity stunt. This time, Jaguar figured it had be a perfect way to showcase the advanced all-wheel drive system on the new XF Sportbrake and has towed former British Olympic skier Graham Bell to 188kph - 76kph more than the previous record - setting a Guinness World Record for the ‘fastest towed speed on skis’.

Graham Bell, 51, who was an eight time British ski champion, retired as a professional ski racer in 1998 and since became a TV presenter, journalist and adventurer. The stunt took place at Jaguar Land Rover’s Arctic Revi test centre in Arjeplog, Sweden, where temperatures were as low as -28 degrees Celcius — with the final speed set after just a handful of practice runs.

Jeremy Hicks, managing director of Jaguar Land Rover UK, said: “The XF Sportbrake’s superb traction, handling and high-speed stability made it the perfect choice for this speed record attempt. We’re extremely proud to have supported Graham in this incredible world-beating achievement – it’s this kind of trail-blazing activity that really tests our cars to their limits. "

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