Fat Joe drops new single and video with early 2000s vibes
Feat P.Diddy, Amorphous, DJ Khaled and a (sampled) chorus courtesy of Rihanna
In the early 2000s, Ja Rule went to war against 50 Cent and G-Unit and lost. Big time. He was outsold and 'outbeefed', as it were. The beef started when 50 and Ja Rule got into a physical altercation at an Atlanta nightclub, where they were both booked to perform. The pair began firing lyrical shots at one another, with Ja Rule involving Yonkers-based lyricist Jadakiss and party vibe expert Fat Joe.
It went on for some time but it escalated quickly when Ja Rule mentioned Eminem's daughter, Hailie Jade, in a verse, which prompted Eminem's response and anybody who's into rap music knows what happens when Eminem responds.
Ja Rule's career never fully recovered but Jadakiss and Fat Joe did and the latter is back with a new single and video called 'Sunshine (The Light)', featuring Amorphous and DJ Khaled, guest appearances by Cool & Dre and P.Diddy and a chorus sampled from Rihanna's 'Kiss It Better'.
I like the song and I especially like the video because it takes me back to what I consider to be the golden era of Hip Hop, the early 2000s, back when BET and MTV had crazy ratings, production companies had what looked like unlimited budget for music videos, and rappers like Nelly, Jadakiss, Jay-Z, Mobb Deep and Nas were all on top of their game.
First of all, this is the first time I hear somebody actually say "this is 2021" in a song and secondly, the video looks like it was filmed and scripted by somebody who got a description of what 2000s rap looked liked over the phone and tried their best to capture the vibe. It kinda works.
Full disclaimer: Fat Joe is wearing what decidedly looks like a Richard Mille (iced out). John Coleman's discretion is advised.