First Edition Of Grand Basel Celebrates Automotive Art And Design
Even before you enter the halls of Messe Basel, the design of the building from the outside gives you a perspective of minimal, inspired-by-nature architecture. As you walk towards the escalators, the corridor holds a piece of motoring that is the quintessential defining moment of mid-century automobile design. It is Gio Ponti’s Linea Diamante a car the Italian designer conceived back in 1953, a design that was a stark contrast from the bulbous, and heavy cars of its time. Ponti’s Diamond Car back then, was at least two decades ahead of its time. This was the first time Ponti’s creation was brought to life, after 65-years of its conception.
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