“First Ride” is a timeless tale of a boy discovering motorcycles. I created it to open the 2018 AMA Motorcycle Hall of Fame ceremony in December. Normally, the kickoff video focuses on the museum and its members and/or the incoming class. For 2018, however, I wanted to make something that could live beyond that room of 400 people, something that inspired a future hall of famer, rather than give another pat on the back for those already in the museum.
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