First unit of all-new Mahindra Thar fetches above a crore in online auction
And Mahindra doubled it for a good cause
India isn’t famed for holding online car auctions. Especially with car manufacturers involved themselves. However, Indian carmaker Mahindra and Mahindra recently conducted a six-day long online auction, primarily for a good cause along with a secondary intent to sell the first-ever unit of the all-new second-generation Thar. And it went well. Eight digits well.
More than 5,000 individuals registered themselves as a potential buyer of this affordable off-roading icon. While Mahindra hasn’t put a price on the new Thar (official prices to be unveiled on 2nd October) yet, the bidding for the first-ever unit started at INR 25 lakhs (approximately $34,000). The first day itself saw that figure rise to the INR 80 lakhs (approximately $109,000) mark with the final day’s morning bid resuming at INR 92.5 lakhs (roughly $125,500).
It was right before the bidding window got shut in the evening did the winning bid of INR 1.11 crore came through and Aakash Minda won the first-ever unit of the newly launched Mahindra Thar. A resident of Delhi, Aakash can choose his desired paint scheme as well as trim-spec for his Thar. His car also gets custom badging with his initials along with a decorated plaque on the dashboard with his VIN (Vehicle Identification Number) as #1. And that’s got to make you feel special.
As for the primary good cause aspect of it, Aakash will have a pay a portion of his winning bid to Mahindra for the acquisition of the car. The rest of the money will be donated to either of the three organisations engaged in COVID-19 relief work, i.e. Naandi Foundation, Swades Foundation or the PM CARES fund. But more importantly, the efforts of the Indian carmaker deserves applause as it will match the winning bid to take the donation sum to almost INR 2 crores (approximately $270,000)! Kudos to Mahindra.
The second-gen Thar has now been given a design facelift. It gets more luxurious on the inside as well with the addition of a 7.0-inch touchscreen with smartphone connectivity, roof-mounted speakers and cruise control. While on the subject of new, it also gets two new engines - a 152hp 2.0-litre ‘mStallion’ petrol engine and a 132hp 2.2-litre mHawk diesel mill. Developed primarily as an off-roading vehicle, all variants come with four-wheel-drive and a manual-shift transfer case as standard, and that’s quite good.
Just a couple of days remain before the Indian carmaker unveils the pricing for the Mahindra Thar. Expect the numbers to hover around the INR 10-15 lakh mark.