Ford admits customers will have to wait a bit more to get their Bronco

If you’ve ordered a Bronco, arm yourself with patience

I read an article the other day and the headline caught my eye: “everything is in short supply. Get used to it.” I don’t like the confrontational tone. And I don’t like full stops in the headline because it reminds of MySpace and I thought we were over that by now but unfortunately they do have a point.

If you’ve ordered a car in recent months, chances are you’ve already been told you’re going to have to wait a bit more to get it. That’s certainly the case with the coveted Bronco which, according to Ford, will be delivered to buyers somewhere in the next century.

The Bronco was well-received - and that’s an understatement - and Ford should be happy about that. Perhaps they’re not very happy they can’t actually keep up with demand, mostly because of the much talked-about semiconductor chip crisis.

Still, at least things are likely to get worse. According to The Drive, Ford has decided to change the way it allocates cars to its dealerships and this will result in even bigger delays. In the past, Ford’s allocation system worked on a ‘first-come-first-served’ basis, whereby customers who had placed reservations first would get their cars first.

But that was then and this is now, and Ford will change that soon, which means the number of early reservations will now be less important. Ford released a statement to address the issue and they’ve basically said that older reservations will get their vehicles first as long as ”parts availability allows it”.

In other words, if you’ve ordered a standard Bronco without going too crazy with the option list, you’ll be fine. On the other hand, if you’ve ordered a Bronco with an unusual spec or paint option, you may have to wait a bit longer.

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Comments (15)

  • Seems like the Bronco now has C8-itus xD

      1 month ago
  • A friend has one but it looks like oj Simpsons

      1 month ago
  • I can wait.... I've got nothing but time

      1 month ago
  • The biggest issue with Bronco is the steerage rackage snaps the tie rods after seizing off road with heavy use. Ford are all over this and lets hope they can find a solution fast.

      1 month ago
  • I'm always excited for a new car in this segment, but I still prefer the Wrangler. It was the original blueprint and still is the best. The original Defender would have been my second choice, but sadly it was remade into a city center toy for the rich... oh well.

      1 month ago