Ford admits customers will have to wait a bit more to get their Bronco
If you’ve ordered a Bronco, arm yourself with patience
I read an article the other day and the headline caught my eye: “everything is in short supply. Get used to it.” I don’t like the confrontational tone. And I don’t like full stops in the headline because it reminds of MySpace and I thought we were over that by now but unfortunately they do have a point.
If you’ve ordered a car in recent months, chances are you’ve already been told you’re going to have to wait a bit more to get it. That’s certainly the case with the coveted Bronco which, according to Ford, will be delivered to buyers somewhere in the next century.
The Bronco was well-received - and that’s an understatement - and Ford should be happy about that. Perhaps they’re not very happy they can’t actually keep up with demand, mostly because of the much talked-about semiconductor chip crisis.
Still, at least things are likely to get worse. According to The Drive, Ford has decided to change the way it allocates cars to its dealerships and this will result in even bigger delays. In the past, Ford’s allocation system worked on a ‘first-come-first-served’ basis, whereby customers who had placed reservations first would get their cars first.
But that was then and this is now, and Ford will change that soon, which means the number of early reservations will now be less important. Ford released a statement to address the issue and they’ve basically said that older reservations will get their vehicles first as long as ”parts availability allows it”.
In other words, if you’ve ordered a standard Bronco without going too crazy with the option list, you’ll be fine. On the other hand, if you’ve ordered a Bronco with an unusual spec or paint option, you may have to wait a bit longer.