- Video credits Ford Motor Company

Ford commercial highlights new Escape running a red light

The vehicle also changes lanes on a junction

7w ago

20.8K

In many films, the viewers with the sharpest eyes can detect completely absurd mistakes. Producers sometimes don't have the time or the budget to redo a complete scene. This can lead to inconsistency with the next scene. This is called a continuity error.

This phenomenon is also present in advertising, where continuity mistakes can appear out of nowhere. This is the case in a Ford campaign promoting the new Escape (Kuga in Europe). The clip promotes the Escape's blind spot monitoring system. So it's all about safety.

The problem is that the SUV runs a red light, which is a bit annoying in a commercial featuring safety equipment. We also noticed that the driver was about to change lanes in the middle of an intersection. Again, this is forbidden by the American traffic regulations.

To make things worse, the Kuga driver claims that the system protects against other distracted drivers...

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Comments (28)

  • In other words, real-world use. ๐Ÿ˜๐Ÿ™„

      1 month ago
  • Thought that was a BMW ad...

      1 month ago
  • Car companies think theyโ€™re above the law when they test drive cars.

      1 month ago
    • Car companies have jack-shit to do with commercials.

      They hire marketing firms to do them.

      Still, it looks bad.

        1 month ago
    • Car companies still do their own road tests.

        1 month ago
  • Ooooops ๐Ÿ˜ณ

      1 month ago
  • Of course the Ford commercial team is aware of all this. This is done on purpose so that all you guys will debate on the internet, thus resulting in increased brand awareness.

      1 month ago

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