Ford Endeavour is now BS6 compliant and gets connected car tech, is it enough?
The Ford Endeavour is a true-blue American SUV that was first launched in the Indian market in 2003. It received a huge fan following and saw several facelifts and generations in its 17 year history. The latest iteration was released in 2015 but it was a BS4 compliant machine. So, to meet the mandatory BS6 regulations imposed by the Government, a facelift of this burly SUV was launched on the 25th of February, 2020.
To secure a market share prolific to its success, the latest facelifted model came with a revised 2.0 liter turbo diesel engine as the only option in place of the 2.2 liter and the 3.2 liter powerplants. Feature additions include LED lights and a segment-first 10-speed automatic transmission. What further strengthened its arm, was the introductory pricing of Rs 29.55-33.25 lakh.
However, it was anticipated to receive a price hike of Rs 70,000 by the end of April 30 as the introductory pricing was just a prelude to this. But as the financial crisis combined with the coronavirus pandemic has blatantly hit the economy and the masses at large, Ford has decided to extend the introductory prices till July 31, 2020. The move was also taken to see a rise in its demand to reclaim the sales charts that were at all time low owing to the pandemic. This is sure to exalt the hearts of purists and Endeavour lovers alike.
To kickstart things once again, Ford has opened up 420 dealer points (226 service stations and 194 showrooms) across those 192 cities that have been granted the permission by the authorities to commence operations.
The only major additional convenience feature the Endeavour now gets is the ubiquitous connected car-tech called the ‘FordPass’ app which provides the accessibility of remotely starting/switching the ignition off, scheduling a vehicle start, tracking the current location of the vehicle and its status check which intimates the driver of any service due.
Available in three variants, Titanium 2.0 4X2 AT, Titanium plus 2.0 4X2 AT and Titanium Plus 2.0 4X4 AT.That means, the Endeavour no longer comes with a manual transmission. The car rivals the Toyota Fortuner and the Mahindra Alturas G4, both of which are extremely capable on rutted paths, offer tons of equipment and are BS6 compliant.
The Endeavour always boasted of a robust package and with these feature upgrades and a more efficient engine, it does have the calibre to give its rivals a good fight. I believe, Ford has certainly done enough to satiate the most discerning of the potential buyers. What do you think?