Ford is adding Bronco-only showrooms to select dealers

You will soon be able to visit your local Bronco dealership!

4w ago
18.5K

The Bronco has proved to be so immensely popular that popular that dealerships are asking the upper executives at Ford to create Bronco-specific dealerships. And Ford is delivering.

More than 100 dealerships are set to have an extension to their pre-existing Ford and Lincoln dealerships.

The new dealerships are to be created with the goal of captivating the hype of the new Bronco to the fullest extent. Replacing Ford logos will be Bronco and 4x4 badging everywhere. Interior design will resemble an offroad environment, with wood and other outdoor elements being a central theme of the new dealerships.

There are three different templates that dealerships can opt for. There can be your typical showroom, just an expansion, or a small display for smaller dealerships. In other words, Ford has given every dealership of every budget an option for the Bronco upgrade.

For now, there is no known date known for when Bronco dealerships will be put into construction, but more than likely they will be built before Bronco's start flowing into dealerships due to the many launch delays Ford has suffered.

Join In

Comments (10)

  • I'm beginning to believe the new Bronco is just a test to see how big of a marketing campaign can be executed without an actual product.

      29 days ago
    • What do you mean? I saw 3 on the road yesterday!

        27 days ago
    • You saw the Bronco sport. Much smaller, no offroad capacity. Made to be a crossover for soccer moms. The real Bronco is yet to go on sale.

        27 days ago
  • Great article, Alex. Lol, just wrote an article about this a couple days ago.

      29 days ago
  • That’s different.

      29 days ago
  • Pretty cool

      29 days ago
  • They should be focusing on getting production number up instead. People's interest level isn't the issue.

      28 days ago
10