Ford is battling Jurassic Park for the 'Raptor' naming rights
This is actually a thing
What drops into your mind when you hear the word 'Raptor'? Is it a deadly, devious dinosaur that uses a huge toe claw to tear your insides out? Or an F-150 truck? Well, Ford has decided to appeal against Universal Studios' trademarking of the name, stating that youngsters will get confused between the two.
Morrison Lee, a legal firm, has discovered that the people behind the Jurassic Park franchise have decided they want to trademark the term 'Raptor Squad' to use with a bunch of toy cars associated with the dinosaurs in the films.
In the latest Jurassic Park movie, 'Jurassic World', Chris Pratt played some kind of dinosaur zookeeper who trained a group of Velociraptors to do his bidding. Universal obviously saw a chance to cash in on this potentially frugal asset, seeing as this is the kind of thing I would definitely have gone ape for as a kid.
Ford has other ideas however:
Ford has subsequently opposed the issuance of Universal’s trademark, stating that kids playing with these toys will think that these model trucks will be official Ford products, something it's looking to avoid. Ford actually has its own range of remote-controlled trucks that also bare the Raptor name so the fuss created certainly has some substance to it.
820,799 F-Series trucks were sold in the US last year, with the Raptor being at the top of the range in terms of performance. Its 3.5-litre EcoBoost V6 produces 444bhp and 510lb ft of torque - higher figures than those produced by the previous V8.
The Ford F-150 truck has been the best selling vehicle in America for quite a number of years now and has used the 'Raptor' moniker to signify its performance-orientated offroading model in the range. And with models of these trucks inevitably also being sold to kids, you can see where Ford's argument comes from.
Considering how influential a toy car can be to you as a kid, the American automotive giant should probably pursue this lawsuit and make sure they can retain the Raptor name - a 65 million year old dinosaur can take a hike.