Ford Is Suing John Cena For Flipping His New GT Within Weeks Of Ownership
So you buy a new Ford GT. Awesome and congratulations! You've made yourself a damn good living. To be able to afford the hottest new supercar out there is an impressive acheivement. John Cena is one of these individuals. He's been paid handsomely for having gigantic muscles and body slamming people. He took delivery of his GT in October. He even made a YouTube video about it.
Problem is that the new GT came/comes with MANY stipulations. One such stipulation being that you cannot resell the car within a 24 month span after delivery. Ford did this becuase of their brand strategy for the car. Back when the Ford GT was announced, everyone that might be able to afford one put their name in the proverbial hat. Ford then hand picked those that would get one based on car history (perhaps owning a GT in the past), brandability of that person, influence, and a multitude of other things. Cena, being the massive star he is, got one. Ford was surely thinking that he would be an excellent brand ambassador for them and the GT itself.
Well, they were kind of correct. He did make that video above about the car, which has now hit nearly 600,000 views, which is quite good. But Cena actually sold the car which was a big time no no. Because of this, Ford is suing him.
Ford said in it's lawsuit, "Mr. Cena has unfairly made a large profit from the unauthorized resale flip of the vehicle, and Ford has suffered additional damages and losses, including, but not limited to, loss of brand value, ambassador activity and customer goodwill due to the improper sale."
Cena did have a brief response, stating, "I completely understand and as stated am willing to work with Ford to make it right. My sincerest apologies." While we don't have a copy of the contract, Cena is pretty boned here. Car flipping is hugely profitable and a really crummy practice in the world of autos. Personally, I'd never do it. But then again, I truly love cars.
That can't be said for others.