- Swimming is no longer as inviting as it once was

Ford has recently released a facelifted EcoSport model and the UK TV advert has left me scratching my head.

The EcoSport is a small crossover that is based on the Fiesta footprint, it has always been an ugly duckling and also the revised one is slightly less fugly, it's name confuses me. I have always thought it is called EcoSport, alas no, I am wrong. The UK TV advert actually states that it's called EchoSport.

The advert is here, 0:19 seconds is where you start to hear the name -

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So then Mr Ford, please explain this?

Car

Car

Engine

Engine

So is this an EchoBoost engine now? or is it double standards? am I pronouncing the model range right? Do I need to shout out "Echo, Echo, echo, echo" when one trundles by?

Is my Ford Fiesta supposed to be pronounced, Ford Fester? Is a Ford Focus, supposed to be pronounced FocUS?

Rant over ;0) So, have you noticed other vehicle related marketing bullshit?

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