- Photo credits Ford

Ford openly criticizes Chevrolet, Jeep and Toyota in an advertisement

Ford will reduce its CO2 emissions

32w ago

In some countries, laws prevent brands from comparing each other in advertisements. In the United States, there is a little more tolerance towards this process. As a result, car manufacturers clearly do not hesitate to criticise their competitors quite openly.

For example, in a recent commercial, Ford claims to be committed to reducing its CO2 emissions as required by California. This state is indeed very strict about polluting vehicles and strongly encourages the adoption of electric cars. One of the latest measures is widely debated.

California is expected to ban the sale of internal combustion vehicles as early as 2035, which is a first in the United States. This is the shocking statement made by Democratic Governor Gavin Newsom. He also adds that road traffic and even the transport sector more generally accounts for more than half of California's CO2 emissions.

For fear of losing their customers, many manufacturers such as Chevrolet, Jeep and Toyota have rejected this decision. Ford didn't think for a second and denounced them in its advertising on a black and white image, as if they were a thing of the past. A picture in perfect opposition to Ford's choice.

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Comments (59)

  • They literally showed the Mach E in that video, a car hated by anyone with more than two brain cells. Toyota, Jeep, and Chevy are far superior.

      7 months ago
  • And Toyota isn’t American it’s Japanese so...

      7 months ago
    • True but that was a different part of the ad. That part made sure everyone new what makers to stay away from. The end is where they called out just the American auto industry

        7 months ago
  • Someone should tell Ford that the world doesn't only consist of California and the surrounding areas. Nice choice of music though.

      7 months ago
  • Struggling to understand how Ford will succeed in lowering emissions with one electric vehicle. Especially, since their bestseller is a fossil-fueled pickup truck. I seriously doubt Ford will convert all of those sales to electric pickups. Folks will simply look for their fossil-fueled trucks elsewhere. Cheers!

      7 months ago
    • Well that is the rub, isn’t it? All the auto manufacturers are just producing what people want and will buy (well, maybe excepting Mitsubishi).

        7 months ago
  • ooh savage!

      7 months ago