Ford plans to send its North American market sedans to the chopping block.
Ford has announced that every car in North America will be pulled from the market with the exception of the Mustang, and the Focus Active Crossover
Ford has announced that every car model in North America will be pulled from the market with the exception of the Mustang, and the Focus Active Crossover (that will not be sold until next year) by 2020. The Lincoln luxury brand so far has not taken part in Ford's hit list, but with the MKZ and Continental sharing the same components from the Ford siblings, it will only take time for these models to inevitably end up on the chopping block. This direction in the market is not something that is new, Fiat-Chrysler did the same thing after the Dodge Dart, the Chrysler 200, and Sebring models had poor sales figures. The only difference between what FCA did over what ford is doing; was open the sedan market for the Fiat name to take hold in North America. Fiat-Chrysler cut down the Chrysler brand to only two models the Passifica & the 300, made Dodge an SUV and a Muscle Car brand, kept Jeep an off-road SUV/crossover brand, and created a fleet vehicle brand called RAM after the Dodge Ram designation that was on every Dodge truck made after 1993. They cut the lineup down because the lineup was littered with the same car copied with a different badge stuck on it.
According to Ford they will save an estimated $11.5 billion by cutting the market down to only SUVs, fleet vehicles, Crossovers, and the Mustang. With this turn in the market it is still surprising to see that GM, Honda, Toyota, Kia, Nissan, Hyundai, and VW are still keeping the low market sedan alive. Even though VW's low sales numbers for the new Beetle, Jetta, and Passat show a turn in the market for only crossovers and SUVs in North America to be profitable. VW is still going to redesign the Jetta and launch a brand new full size sedan into the market called the Arteon sometime in 2019.
Ford is pledging to go full hybrid by 2020 and having 16 EV models added to the line of vehicles by 2022. Ford is entering this segment head on, and it is too soon to say if this is going to be a profitable move or if it will backfire horribly. Hopefully Ford will keep to its word and bring the Bronco name back sometime in 2022.
Join In
Comments (7)
Hi congratulations - your post has been selected by DriveTribe USA Ambassador for promotion on the DriveTribe homepage.
Welcome back Shawn!
Thanks Ben, it has been a while since I posted here
I see that! Where have you been?