Ford reports they believe 3/4 of all Bronco reservations will result in sale
That's a lot of Broncos on the road.
If you ever had any doubts on if the Bronco will be successful, allow this to relieve your fears. On the contrary, the Bronco will probably become more successful than anybody ever imagined, and Ford seems to agree. So much so that Ford just announced that they believe 75% of Bronco reservations will be turned into sales.
In a statement to Automotive News, Ford Vice President Mark LaNeve said he's expecting 3/4 of all Bronco reservations to turn into sales for the company. As of now, Ford has roughly 165,000 reservations for the Bronco two-door and four-door. Assuming that Ford has exactly 165,000 reservations, that would mean 123,750 Broncos would actually be sold.
In light of the news that the Broncos equipped with the Sasquatch package will have a manual, that will only drive pre-orders up, which will inevitably result in more sales.
Despite that, it's not secret that the Jeep Wrangler is the Bronco's biggest competitor. And looking at sales figures from previous years, the Bronco won't beat the Wrangler's sales figures. In 2019 alone, Jeep sold 228,042 Wranglers. And if the predictions for the Bronco come to be true, the Ford will sell 100,000 less Broncos than Jeep will sell Wranglers. And by no means is selling 123,750 cars a weak number by any means, it's just in comparison to the Wrangler, it waters down whatever pride Ford had beforehand.