Ford reports they believe 3/4 of all Bronco reservations will result in sale

That's a lot of Broncos on the road.

3w ago

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If you ever had any doubts on if the Bronco will be successful, allow this to relieve your fears. On the contrary, the Bronco will probably become more successful than anybody ever imagined, and Ford seems to agree. So much so that Ford just announced that they believe 75% of Bronco reservations will be turned into sales.

In a statement to Automotive News, Ford Vice President Mark LaNeve said he's expecting 3/4 of all Bronco reservations to turn into sales for the company. As of now, Ford has roughly 165,000 reservations for the Bronco two-door and four-door. Assuming that Ford has exactly 165,000 reservations, that would mean 123,750 Broncos would actually be sold.

In light of the news that the Broncos equipped with the Sasquatch package will have a manual, that will only drive pre-orders up, which will inevitably result in more sales.

Despite that, it's not secret that the Jeep Wrangler is the Bronco's biggest competitor. And looking at sales figures from previous years, the Bronco won't beat the Wrangler's sales figures. In 2019 alone, Jeep sold 228,042 Wranglers. And if the predictions for the Bronco come to be true, the Ford will sell 100,000 less Broncos than Jeep will sell Wranglers. And by no means is selling 123,750 cars a weak number by any means, it's just in comparison to the Wrangler, it waters down whatever pride Ford had beforehand.

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Comments (10)

  • I can't wait for Jeep vs Ford in every way possible

      27 days ago
  • I have one reserved and just bought a Mojave. Will buy another Mojave if the Hemi really happens

      27 days ago
  • Well this looks like something profitable but I shouldn’t jinx it

      27 days ago
    • I have to agree with you! The market for cars in the likes of these are huge right now!

        27 days ago
  • I see a problem with those numbers - the Wrangler's numbers were before the Bronco, so subtracting the Bronco's numbers from that would leave just 104292 Wranglers! That's the worst case scenario, in any case the Bronco would eat into Wrangler sales.

      26 days ago

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