Ford Trademarks the Name "Skyline"
It's typical trademark protection, but what can they do with the name?
Out of nowhere, Ford filed a trademark for the name "Skyline" in the United States. That was nine days ago, yet even now many people are scratching their heads.
That trademark filing above doesn't seem to mean much at first glance -- as a spokesperosn said to multiple outlets: "Trademark applications are intended to protect new phrases, designs or symbols but aren’t necessarily an indication of new business or product plans." But it's hard not to think of where in the lineup Ford will put the name on.
Turning to the past may help. Ford has used a similar name before, "Skyliner", back in the late 1950s as a designation for the hardtop convertible system that they used. Two versions of the Fairlane, a crestline and a Galaxie were named as such. There was also a luxury Transit van concept back in 2015 that had this name, but that one didn't go past the concept stage.
But for most people, "Skyline" is most associated with Nissan. Specifically, this refers to the sedans and coupes sold in Japan for almost half a century, the most legendary of which carry the GT-R moniker. It still lives on today, as the car Americans call the Infiniti Q50, which only goes to show just how massive the mountain Ford must climb to market whatever shall bear the "Skyline" name and the blue oval.
Some commenters conjecture it to be for trucks, while Reddit reckons it to be best used for Lincoln, Ford's luxury sub-brand, among other funny and indignant reactions. Time will tell if we get anything out of this, though.