Ford's electric vehicle executive throws shade at Tesla
The battle in the EV world is heating up
Ford's first mass market EV, the Ford Mustang Mach-E is hitting dealerships and in an interview with Autoblog, Ford's head of electric vehicles, Darren Palmer had some things to say about entering the Tesla dominated EV world.
Palmer said Ford wants to pick up on early majority adoption. And it seems like they've picked the right time to enter the market. Though there are more and more brands flocking to the market.
According to the International Energy Agency, EV adoption is still quite low and gas powered vehicles, especially in the US, dominate the road. Electric cars accounted for less than 3% of all sales globally in 2019.
When it came to the rather obvious elephant in the room, Palmer praised Ford's century of manufacturing experience.
"The doors fit properly, the plastics and other materials color-match, the bumpers don't fall off, the roof doesn't come off when you wash it, the door handles don't get stuck in cold weather."
His thinly veiled shade referred to the well documented quality issues Tesla has had for years. Last November nearly 10,000 Model X's were recalled due to roof trim issues and recently Model Y owners experienced their roof blowing off while they were driving.
Palmer said that when people see the benefits of electric vehicles it drives the want and desire to own one. And based off of the Mach-E's pre sale numbers, that appears to be true.