Formula E Season 5 to be aired free, live on YouTube
Formula E has announced an innovative new partnership with YouTube in the UK. As part of this partnership, all races in season five will be streamed live on the platform, for the first time.
Previous seasons in the first all electric race series have seen practice and qualifying shown live on their dedicated YouTube channel, however the races have not been routinely shown live, with coverage on the dedicated channels often failing to take priority and being shown as a highlights package, hours after the race.
This new format is more in keeping with their plans for audience growth, allowing viewers to tune in live for every race and, importantly, for free.
This new service will see an all new presentation team, anchored by regular host, Laurence McKenna and joined at each event by a different YouTube influencer. With the biggest influencers on the platform boasting followings in the tens of millions, it’s hoped that their presence will expose a whole new audience to the series, at each event.
The season opening E-Prix in Saudi Arabia will give Olajide William Olatunji, better known as ‘KSI’ a chance to take the reins. With 20 million subscribers to his own channel and the series’ own dedicated following, the race is expected to reach record numbers.
Along with the announcement, media and business development officer, Ali Russell, said "Coming together with like-minded companies such as YouTube to provide new ways to watch electric racing is what separates Formula E from other sporting properties and rights- holders. Working in tandem with some of the biggest names and influencers allows us to grow our existing audience, which is primarily a younger and more digitally-engaged demographic. This partnership truly fits their needs and viewing habits.”
Rather than having the presentation team attend each race, the stream will be broadcast from a bespoke studio in London.
The plan initially is to have this as a supplementary service for the UK market, however bosses have stated the desire to expand this to other eligible markets in due course.
The way the series can be viewed is not the only shake up for the new season with the all new Gen2 car, with double the storage capacity and an increased power output, set to make its debut on the streets of Riyadh.
You can catch the live coverage of the event on the Formula E YouTube channel (HL) on December 15th.