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- Kaspersky Lab At FIA GT Nations Cup with ‘Save The World’ Art Car by D*Face

From street art to speed art: D*Face unveils race-ready car for motorsport fans

25w ago

8.6K

The world's first race-ready GT art car design has been unveiled, featuring dynamic and distinctive work by British street artist D*Face.

It is part of a striking ‘Save the World’ creative campaign launched earlier this year, in which cybersecurity giant Kaspersky Lab created its very first Formula E Art Car with Envision Virgin Racing.

Kaspersky Lab and British artist D*Face unveil the first ever Formula-E art car in East London. Photo: David Parry/PA Wire

This time, Kaspersky Lab wanted to breathe new life into the high-end hot rod art car concept, by giving an urban artist free range to do create something truly special.

The result brings D*Face's bright, bold and colourful design to the track, and signalling the first race-ready art car ever made.

Kaspersky Lab At FIA GT Nations Cup with ‘Save The World’ Art Car by D*Face

The Ferrari 488 GT3 car, emblazoned with a striking design of the Italian flag - a legend of speed alongside D*Face’s ‘Save the World’ idea. Inspiring and demonstrating that art can empower people to make a change.

‘Save the World’ is linked to Kaspersky Lab’s own mission: to protect people from cyber threats in order to fight for a truly free and safe digital world.

The design will be seen on Team Italy’s AF Corse Ferrari 488 GT3 and will be raced by drivers Piergiuseppe Perazzini and Matteo Cressoni.

“I am a huge motorsport fan. Since creating the Formula E art car with Kaspersky Lab, I have been desperate to see our ‘Save the World’ design travel at breath-taking speed on the track and you can’t get better than a Ferrari. Throughout the ages, art has been used as a vehicle to demonstrate powerful messages through metaphors and symbolism and this car acts as a real message of hope. Saving the world isn’t just the job of cybersecurity companies like Kaspersky Lab, this is, after all, our world and we need to look after it. We all need to act to make a real lasting, impactful change.”

D*FACE

Kaspersky Lab has been a leader in the evolution of cybersecurity over the last 20 years. It is also a passionate supporter of the arts and motorsport and is the cybersecurity and technology partner for the Scuderia Ferrari Formula One racing team and the Envision Virgin Racing Formula E Team.

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