With the exception of a handful of G70 commercials, there aren't a lot of advertisements for Hyundai's Genesis brand.
That is a huge disservice, because they make some of the best vehicles in their respective classes, but Genesis has had a sedan only lineup since the brand launched in 2017. In 2017 at the New York Auto Show, Genesis unveiled the GV80 concept, and people went crazy over it. It's bold and stately appearance redefined what a mid-size crossover needs to be to compete in the years to come. The only issue was that after the concept went away, the real GV80 didn't show up to replace it, until now.
Genesis has released a series of teaser images that show the GV80 is ready to take on the roaring twenties in style. With a massive pentagonal grille that's similar to the new G90, and split headlights, the GV80 is aimed directly at the Germans, Americans, and everyone in between.
The interior features a massive central infotainment screen mounted on the dashboard, while real leather and wood accents cover the rest of the center console. The GV80 is also expected to have three rows, which puts it up against vehicles like the Infiniti QX60, Lincoln Aviator, and Cadillac CT6. The GV80 will also be riding on a new rear-wheel drive platform that isn't shared with any mainstream Hyundai product.
Since this is an 80-series model from Genesis, I imagine that it will use a 3.8-liter V6 as standard, which is the current engine in the base G80, but also featured in the Hyundai Palisade and Kia Telluride. A 5.0-liter V8 would be an interesting upgrade, but Genesis may also include Hyundai's brilliant 3.3-liter, twin-turbo V6.
I'm excited to see Genesis actually put the GV80 into production. We haven't heard much from the Genesis brand since the G70 launched, and while Genesis has had some pretty interesting concepts like the Mint and the Essentia, the GV80 is going to be the cash crop for the Korean luxury brand, and I'm excited to see how it plays out in the segment.
What do you think of the GV80? Will it succeed in an already crowded market segment? Or will it be too little too late? Comment Below!