Genesis is asking the public to help them make a huge decision
The fate of this stunning concept rests in your hands
Usually, when deciding upon the feasibility of taking a concept car to production, the respective discussions stay with the firm’s higher-level management. But Hyundai’s premium arm, Genesis, appears to be quite vocal about getting public opinions to determine the fate of its latest all-electric Coupe - the X Concept.
In a recent tweet lined up by the carmaker, the brand or rather its President and CEO, Mark Del Rosso, decides to gauge the public interest for its concept. The tweet asks users to leave a comment if they’d be interested in reserving a Genesis X at a minimal cost of $1,000.
The tweet quite specifically mentions the image to be just a concept and not the final production version. Though, the general understanding at the moment puts the production guise to be not significantly different from the concept.
This big swanky GT coupe flanked by dual stripes all around undoubtedly lines up as one of the prettiest concepts ever released by the South Korean carmaker’s premium division. And it couldn’t have come at a better time as talks of Mercedes dropping its big and luxurious S Class Coupe are doing the rounds of the internet.
The news from competitor BMW isn’t very positive too, as the 8 series hasn’t exactly got the cash registers ringing, and it still produces emissions that the Genesis won’t. Additionally, even Tesla, the brand synonymous with electric cars, doesn’t have a similar product in its stable and that clears up a straight route for Genesis X’s success. Provided, the South Korean automaker doesn’t drastically tone down the cool quotient in its production guise.
Going by the concept images, even the interior compliments the futuristic and dynamic looks of the exterior. While the retention of these will work in the company’s favour, Genesis would have to get the pricing right to make this fly off the shelves.
The Beemer currently retails at a starting price of $88,000, while the Mercedes commands an approximately $50,000 premium over the former. If the South Korean carmaker prices the X all-electric coupe anywhere around the $70,000 mark, it can expect to witness some considerable demand. And for those who aren’t badge snobs, this should be an attractive piece of machinery at a reasonable price with no-emission propulsion added to the mix. An appealing deal? Totally, in my eyes.