Genesis teases the GV70 for the first time
The little brother of the GV80 will arrive soon
With almost five years on the clock, Hyundai's premium brand Genesis is remarkably young. This can be an advantage for some customers looking for something new. But in the luxury segment, the Korean automaker's very young age can be a drawback. Here, the clientele is indeed very loyal to the historic brands.
It is therefore particularly difficult to establish oneself against big names such as Mercedes, Audi, BMW or Lexus. The other problem is the Genesis line-up, which consists of three sedans and only one SUV. This last category is however the most fashionable of the moment.
Fortunately, this gap will soon be filled with the arrival of the GV70. Genesis is teasing the car for the very first time. No surprises are to be noted, the Asian manufacturer plays the card of conservatism by adopting the strategy of Russian dolls like its German competitors.
We notice a GV80 in reduction. We find the very large grille with its characteristic shape accompanied by horizontal and thin headlights. The profile features reduced side glazing and imposing five-spoke wheels. Under the bonnet, the Genesis GV70 will have gasoline and diesel engines as well as a new electric powertrain. The vehicle will be presented at the end of the year.