Geneva Motor Show is cancelled for 2021 and up for sale
Is this the end?
This year's Geneva Motor Show had to be cancelled due to coronavirus which left many manufacturers at a loose end. However, they were imaginative and came out with some fantastic online car launches.
Unfortunately, the Geneva Motor Show has now been cancelled for 2021 too and is to be sold off by the organisers.
Organisers said that automakers need time to recover from the global pandemic and it’s “far from certain” that an event in 2021 would be able to attract the hundreds of thousands of visitors who typically attend the annual motor show. This is a very sad reality but it is true.
But not only is the 2021 show cancelled but it is now up for sale. The organisers want to sell the show to Palexpo SA, who host the event. This is because it would “ensure the regular organisation of an International Motor Show in Geneva.”
Cancelling this year's show resulted in losses of approximately 11 million Swiss francs ($11.5 / £9.4 / €10.2 million). The organisers approached the Canton of Geneva for financial support to get a loan of 16.8 million Swiss francs ($17.6 / £14.3 / €15.7 million) but a loan like that for a convention like this, can only go so far.
The organisers couldn't meet the required loan agreements so it doesn't look like the show will survive. In order to get the money, they had to host a Geneva Motor Show in 2021 and make a repayment of 1 million Swiss francs ($1 million / £855k / €935k) as early as June 2021. But this wasn't possible, so no loan was given.
So, as it stands, it looks like the Geneva Motor Show is cancelled. I would be surprised if we ever saw one again. Yes, this is a sad moment as the chilli con carne in the food hall was delicious but I am sure manufacturers will find a new way to entertain us.
This year's online launches were very good, and that was with little time to plan. Imagine what next year will hold with more money and more time to plan. Let's look on the positive side!